And it has a very unique story.
![Formula 1 Champion Aryton Senna Used To Wear TAG Heuer’s Ugliest Watch](https://www.dmarge.com/wp-content/uploads/2024/07/Senna-TAG-Heuer-Feature-640x427.jpg)
Founded in 1860 and based in La Chaux-de-Fonds, Switzerland, TAG Heuer is one of the world's premier watch brands. Known for their long association with motorsport, models like the Carrera, Monaco and Autavia are perenially popular with watch fans.
And it has a very unique story.
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